Posted October 22, 2020 in Featured News

Deprived of its key raw material, the Once-ler's factory was forced to close, and the Lorax disappeared, leaving the Once-ler to view the ruins of his enterprise with remorse. “They offered the Once-ler and I was totally floored,” the actor said, especially since he, like many, had long wondered about the Once-ler’s identity. Mostly its clear that she wants Once-Ler to make the business more successful to keep her well kept.

This column is no substitute for legal, tax or financial advice, which can be furnished only by a qualified professional licensed in your state. As you are reading this, the hot new children's movie is a 3D-CGI film adaptation of Dr. Seuss' book "The Lorax.". The Lorax, a small orange creature who spoke "with a voice that was sharpish and bossy," warned the Once-ler that the trees are the environment he and his fellow creatures need to survive. Cliff Ennico ([email protected]) is a syndicated columnist, author and former host of the PBS television series "Money Hunt." The Once-ler ignored him, and soon the land became polluted, the animals fleeing to more hospitable areas and the Truffula trees dwindling until there were none. While his family relationship wasn't shown in the book, in the movie his family is shown to have little confidence in him. The Once-ler's Family is a large group of humans who appear in the Lorax to assist in mass-producing Thneeds.

But sending small children the message that profit-oriented businesses that create products that people want and need inevitably destroy the environment and hurt small, fuzzy, cute creatures will not help create the innovators and entrepreneurs America will desperately need — in great numbers — to survive the next century.

It is no secret that Hollywood producers love stories that present the profit motive in a negative light — think "Wall Street" or, come to think of it, just about every recent Hollywood movie that has a villain.

Please don't get me wrong: Nothing, and I mean nothing, is more important than preserving the environment. Follow Anthony Breznican on Twitter: @Breznican.
He pushes a load of Truffula leaves that Bret and Chet harvested while obeying the Once-Ler's request that no trees be cut down.

Entertainment Weekly may receive compensation for some links to products and services on this website. While in the film they are human, in the book and TV special, there are the same greenish humanoids as The Once-ler himself.

© Copyright 2020 Meredith Corporation.

His remarkably long arms suggest the Once-ler might be a natural NBA star, good at cleaning gutters, or a useful friend to have if you dropped your keys down a storm grate.

The fact that they’re all sporting gruvvulous gloves? I had all of his books as a kid and actually had the chance to meet him — albeit only for a few minutes — when I was an undergraduate at Dartmouth College, also his alma mater.

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